Location not specified · hybrid · full time
Digital Marketing Specialist
The Digital Marketing Specialist manages online marketing activities to increase brand awareness, attract relevant audiences, generate leads, and improve digital engagement and conversions.
About the role
The Digital Marketing Specialist will be responsible for:
1. Developing and implementing digital marketing strategies.
2. Managing the organization's social media accounts and publishing schedules.
3. Creating and coordinating digital marketing content.
4. Planning and managing online advertising campaigns.
5. Implementing search engine optimization activities.
6. Managing email marketing and digital lead-generation campaigns.
7. Monitoring website traffic and online engagement using analytics tools.
8. Measuring campaign performance against established targets.
9. Optimizing campaigns based on performance data.
10. Preparing digital marketing reports and recommending improvements.
Skills
Communication